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Driver Crashes Into Fresno, CA, Self-Storage Facility After Charging at Police With His Car

Article-Driver Crashes Into Fresno, CA, Self-Storage Facility After Charging at Police With His Car

A driver in Fresno, California, attempted to hit a police officer and an arrested man early Monday, then crashed his car into a self-storage building. The incident at Derrell's Mini Storage happened just after midnight, according to sources.

Police responded to a report of a suspicious person looking at vehicles at an auto-repair shop on East Sierra Avenue. They found an allegedly drunk man, whom they handcuffed and sat on the curb while waiting to transport him to jail. A driver of a black Ford Mustang parked nearby then revved the engine and drove toward the arrested man and one of the officers.

“The officer illuminated the car, told the driver to stop. For some reason, the driver ignored his commands, and it appears he tried to run the officer over and knowingly tried running over the suspect who was being detained,” said Fresno Police Lt. Sean Biggs.

As the vehicle barreled toward the two men, the officer pulled them both to safety. A short car chase ensued before the driver crashed into a cinder block wall of the self-storage facility at 100 E. Sierra Ave. He then attempted to flee on foot but was quickly apprehended.

The driver, 64-year-old Troy Heflin, sustained minor injuries in the accident. He was arrested on two counts of assault with a deadly weapon and reckless driving. The crash is still under investigation, and police aren’t clear about Heflin’s motive or if a relationship exists between him and the other suspect.

Derrell's Mini-Storage operates 62 facilities in California.

Sources:
The Fresno Bee, Fresno Police Detained ‘Extremely Drunk’ Man
ABC 30, Driver Accused of Charging Car at Fresno Police Officer Who Was Making Arrest

Self-Storage Operators Make List of Top Customer-Service Companies by ‘Newsweek,’ Statista

Article-Self-Storage Operators Make List of Top Customer-Service Companies by ‘Newsweek,’ Statista

Update 9/8/21 – Five self-storage operators were named among “America’s Best Customer-Service Companies” for 2022 by “Newsweek” magazine and data-research firm Statista. CubeSmart, Extra Space Storage Inc., Life Storage, SecurCare Self Storage and StorageMart were chosen in the “Storage Centers” category as part of the “Personal Services, Home Care and Maintenance” sector. The campaign included 581 retailers across 16 industries.

“Receiving this national recognition from Newsweek for a second consecutive year is a huge honor, and we are so grateful to the customers and communities that trust us to deliver easy, clean and friendly service. Thank you for this honor,” Burnam said.

CubeSmart is a self-storage real estate investment trust and management firm. It owns or manages 1,265 self-storage facilities across the United States.


2/8/21 – Five self-storage operators were named among “America’s Best Customer-Service Companies” for 2021 by “Newsweek” magazine and data-research firm Statista. SmartStop Self Storage, SecurCare Self Storage, StorageMart, Life Storage Inc. and Extra Space Storage Inc. were named in the “Storage Centers” category as part of the “Personal Services, Home Care and Maintenance” sector.

The “Newsweek” campaign annually ranks brick-and-mortar retailers, online retailers and service providers across 160 categories. Brands were selected based on a survey of more than 25,000 customers who have either made purchases, used services, or gathered information about products and services in the past three years. Participants were asked whether they would recommend brands to friends or family, assessing quality of communication, professional competence, range of services, customer focus and accessibility. A total of 160,000 evaluations were collected.

SmartStop is the operating brand of SmartStop Self Storage REIT Inc., a self-managed real estate investment trust. It operates 150 properties in 19 U.S. states and Toronto. The company’s score of 8.07 was highest among the operators named. Through its indirect subsidiary SmartStop REIT Advisors LLC, the REIT sponsors other self-storage programs, including Strategic Storage Trust IV Inc., a public non-traded REIT. It has approximately $1.7 billion of real estate assets under management.

SecurCare placed second in the Storage Centers category with a score of 7.96. It’s a participating regional operator of National Storage Affiliates Trust (NSAT), a Maryland REIT. The brand also appeared in the 2019 listing. Headquartered in Greenwood, Colo., NSAT is a self-administered, self-managed REIT focused on the acquisition, operation and ownership of self-storage properties within the top 100 U.S. Metropolitan Statistical Areas. The company has 788 self-storage facilities in 35 states and Puerto Rico comprising more than 49.5 million net rentable square feet. It's owned by its affiliate operators, who are contributing their interests in their self-storage assets over the next few years as their current mortgage debt matures.

StorageMart was third with a score of 7.72. It operates 225 self-storage properties across Canada, the United Kingdom and the United States. Founded in 1999 and based in Columbia, Mo., the company is privately owned and operated by the Burnam Family, which has been in the storage industry for three generations. With a portfolio consisting of more than 15 million square feet, it serves more than 130,000 self-storage customers and operates in Chinese, English, Punjabi, Quebecois French and Spanish.

“We’ve always been a customer-centric business, and we’re honored to receive national recognition from ‘Newsweek,’” said StorageMart CEO Cris Burnam in a press release. “I want to thank all of our customers for their trust and the incredible opportunity to serve the communities we call home.”

Life Storage made the list for the third consecutive year with a score of 7.67. Based in Buffalo, N.Y., the publicly traded REIT and third-party management firm operates more than 900 self-storage facilities in 30 states and Ontario, Canada. Its portfolio of owned and managed facilities comprises more than 65.8 million square feet.

Extra Space rounded out the list with a score of 7.60. Headquartered in Salt Lake City, the publicly traded REIT and third-party management firm owns or operates more than 1,921 self-storage properties nationwide and in Puerto Rico. The company’s properties comprise approximately 1.4 million units and 149.2 million square feet of rentable space.

Other business categories within the "Personal Services, Home Care and Maintenance" segment were automotive repair, car washes, dry-cleaning services, handyman referral services and home repairs, home security, and home-care services for seniors and the disabled. Recognized brands included Brake Masters, Angie's List and Ring.

Sources:
PR Newswire, StorageMart Earns Newsweek’s Best Customer Service 2021 Award
Newsweek, America’s Best Customer Service Companies
PR Newswire, Newsweek Lists StorageMart Among America's Best Customer Service Companies for 2022

 

Real Estate Valuation Firm Integra Realty Resources Sells 5 Appraisal Offices to BBG

Article-Real Estate Valuation Firm Integra Realty Resources Sells 5 Appraisal Offices to BBG

Integra Realty Resources (IRR), a real estate valuation and consulting firm that specializes in self-storage and other property types, has sold five of its appraisal offices in the Southeast to BBG, a commercial real estate firm providing third-party due-diligence services. The assets are in Fayetteville and Little Rock, Arkansas; Jackson, Mississippi; Memphis, Tennessee; and New Orleans. They’ll add more than 40 employees to BBG’s workforce and expand its presence to 46 offices nationwide, according to a press release.

As part of the move, six executives were appointed to leadership roles in the Arkansas, Mississippi and Tennessee locations:

  • Jan Bergk was appointed director of the Memphis office. He has expertise in multi-tenant retail, office and self-storage valuations.
  • Grant Hogue was named director for Fayetteville and Little Rock. His expertise includes industrial, mixed-use, net-lease, office, retail, and self-storage properties as well as right-of-way and eminent-domain issues.
  • Four appointments were made to the Jackson office, including John R. Praytor as executive director. Kenny Owen Jr. and James O. Turner II were named managing directors, and Caleb Koonce was appointed director. Their specialty practices include banking, eminent domain and finance.

“We are thrilled to have these highly experienced professionals and their teams join BBG,” said Grant Griffin, senior managing director, who oversees the Southeast region for BBG. “Their entrepreneurial drive is second to none and will greatly complement our ability to deliver outstanding client outcomes across all service lines.”

Headquartered in Dallas, BBG offers comprehensive due-diligence services that cover property assessment, cost segregation, energy, valuation and zoning. It specializes in the industrial, multi-family, office and retail sectors.

Founded in 199, IRR provides appraisal and consulting services across all commercial real estate property types including hospitality, industrial, multi-family, office, retail, self-storage and special use. It specializes in real estate appraisals, consulting, feasibility and market studies, as well as providing expert testimony.

Source:
Yahoo Finance, BBG Expands National Presence With Acquisition Of Integra Realty Resources Offices in Mississippi, Tennessee, Arkansas and Louisiana

EZstorit Announces Scholarships for Self-Storage Employees, Family Members

Article-EZstorit Announces Scholarships for Self-Storage Employees, Family Members

Update 9/8/21 – After reviewing more than 400 applications, Ezstorit.com has awarded its 2021 Self Storage Employee Scholarships to college students Jonathan Herberger and MiKayla McGuire.

Herberger’s mother works for Anchor Self Storage in Clover, South Carolina. He’s a senior at Coastal Carolina University, where he’s pursuing a bachelor’s degree in business. He enjoys working out, and after he graduates this December, he hopes to own or manage his own gym.

McGuire is an accounting specialist at U-Store-It in Macomb, Illinois. A sophomore studying accounting at Western Illinois University (WIU), she’s “already putting lessons learned in daily life at her job,” company officials said. She’s also treasurer for the WIU National Society of Collegiate Scholars. During her free time, she enjoys hiking and kayaking.

“We are just delighted to award these outstanding students $500 toward their education expenses,” said Lee Preston, director of marketing and promotion for EZstorit.


3/5/21 – EZstorit.com has launched its 2021 “Self Storage Employee Scholarship” campaign, which will award two people with $500 each. Applications will be accepted through July 25.

To be eligible, applicants must be enrolled as a full-time undergraduate student at an accredited college, university or technical school this fall. They must demonstrate successful completion of the previous year’s study by maintaining at least a 2.75 accumulated grade point average. They’re also required to be a current employee or immediate family member of an employee for any self-storage facility in Canada, Puerto Rico or the United States. Finally, each applicant is required to submit a 500- to 750-word essay on one of the following topics:

  • Tell us the best advice you’ve ever received, who told it to you and whether or not you followed it.
  • If you could give any advice to an incoming high school student, what would it be?

The company’s Get Ahead Scholarship Committee will base its evaluation for awards on the materials submitted. The winners will be contacted via email and announced on EZstorit.com in mid-August.


8/28/20 – EZstorit.com announced the recipient of its Self Storage Employee Scholarship. After reviewing more than 400 applications, the scholarship committee chose Marissa Gorjizadeh, an employee of Storage Inn Self Storage in Halifax, Nova Scotia, Canada.

In addition to pursuing a bachelor’s degree at the Sobey School of Business at Saint Mary’s University, Gorjizadeh is a bodybuilding competitor. Her leadership skills and academic excellence helped her stand out from other applicants, according to an EZstorit press release. “We are just delighted to award Marissa this scholarship and $1,000 toward her education expenses,” Preston said.


2/19/20 EZstorit.com, an online directory that helps consumers find and choose self-storage facilities in North America, has launched a scholarship program for self-storage employees and their immediate family members. The “EZstorit.com Self Storage Employee Scholarship” will award one recipient $1,000 to help cover costs associated with pursuit of higher education at an eligible college, university or technical school in Canada, Puerto Rico or the United States, according to a press release.

The online application portal will be open March 5 to July 25, and there’s no fee to apply. The winner will be contacted via e-mail and announced on EZstorit.com in mid-August.

“The self-storage industry has been good to us. Just like college can be costly, so can online marketing. We pride ourselves in offering affordable, nationwide online-marketing options for the self-storage industry, especially independent operators,” said Lee Preston, director of marketing and promotion.

EZstorit.com is also partnering with Campus Storage to offer valet-storage pickup and return service at select schools. Students can sign up at EZstorit.com to schedule service or order packing and moving supplies.

EZstorit.com also provides college grants outside the self-storage industry through its “EZstorit.com Get Ahead Scholarship” program, which was launched in 2016.

Founded in 2015, EZstorit.com and its affiliate sites—cheapstorageunits.com, EZstorit.ca and storitez.com—allows customers to compare facility amenities and reserve units. It offers flat-rate pricing for self-storage owners who wish their facilities to be listed on the sites, the release stated.

Getting Help for Your Self-Storage Marketing: A Guide to Outsourcing This Critical Task

Article-Getting Help for Your Self-Storage Marketing: A Guide to Outsourcing This Critical Task

For most self-storage operators, the facility-marketing to-do list is almost always longer than the ta-done list, and it’s easy to fall into the trap of being too task-focused. Sometimes you need to take a step back and look at the big picture of what you’re trying to accomplish and why vs. what chore needed to be done 10 minutes ago.

It often boils down to needing help—but without the hassle of hiring and managing dedicated marketing staff. That’s why outsourcing makes sense for many storage properties. Learn the benefits of hiring a partner and guidance to help you choose the right one.

Why Get Help?

Most self-storage operators wear multiple hats. In a single day, you might juggle your time between all manner of responsibilities, from sales and marketing to collections to site maintenance and more. The problem is, no matter how talented you and your team are, it can be impossible to do it all.

You’ve heard the phrase “jack of all trades, master of none.” If you’re trying to perform all your marketing from in-house, you need a team of specialists, not a single generalist, to stay competitive. But it’s expensive and time-consuming to hire and train multiple employees. If you outsource, your team gets bigger, but not your payroll! You’ll have access to an entire company of experts in various specialties. This puts time back in your schedule for strategy as well as that mile-long list of tasks you work so hard to complete. These providers have vast resources that can:

  • Keep your self-storage website up to date with the latest data and accessibility compliance
  • Allocate your digital-advertising budget to campaigns that convert prospects to tenants
  • Pull dynamic inventory onto your website and into your advertising copy

A marketing partner does the heavy lifting for you. The tools and technology in this segment of the business are constantly evolving, and your provider will ensure your marketing does, too. It has developers, engineers, user-experience designers and data gurus working on your behalf to build solutions grounded in today’s best practices. You’ll benefit from its innovation without having to hire and manage in-house staff.

Plus, when you and your provider work together like a well-oiled machine, you have the freedom to think about what’s next for your business. Do you now have the bandwidth to expand into new markets or widen your presence in existing ones? If so, your marketing provider can scale with you.

Choosing a Provider

Selecting the right self-storage marketing partner can feel daunting, which makes sense, as there are thousands of companies out there providing everything from email marketing to customer-analytics dashboards. Who has time to wade through these options and find the companies that truly put the “best” in best-in-class? With such an important decision, it’s worthwhile to invest in research upfront. Here are three things to look for when choosing a provider.

Focus on ease of integration. For your self-storage marketing to be predictive, automated and a light lift for your team, data must flow seamlessly between your frontend and backend systems. Pop quiz: When you have to update the same information in several places, it's A) annoying, B) inefficient, C) prone to human error, and D) all the above. The answer, of course, is D! Avoid this by working with a provider that can integrate with your management software, customer relationship management platform (CRM) and other systems.

Understand that the process of getting up to speed with a marketing partner can involve multiple integrations, and they can vary in complexity. Some are straightforward, like downloading a new app, while some are more complicated, like providing access to your customer data. Do yourself a favor by choosing a provider that makes things simple and easy. Ask the following:

  • Does this marketing solution integrate with your CRM, facility-management software or other technology?
  • Is the company current with the latest data-security regulations and compliance best practices?
  • If something isn’t working, how will the company ensure it gets fixed? How will it prioritize finding a solution for your team and property?
  • What’s the company’s self-storage experience? Does it already know the appropriate self-storage keywords, or will it learn from the ground up on your dime?

Prioritize a custom fit. Just as tailored clothing that’s made specifically for you fits better than a one-size-fits-most item, a marketing solution that’s customized to your business provides long-term scalability. Additionally, if you outgrow a partner or need to evolve, you have the flexibility to do so. When you outsource to a best-in-class provider, it’ll help you create a marketing process and system that works for you, not against you.

Expect transparency. Once you’ve decided to make the leap and outsource your self-storage marketing, the last thing you want are unexpected surprises, like an integration you thought would be simple but isn’t. To avoid this, choose a partner that makes training resources readily available and shares them early and often with your team. The provider also needs to set clear expectations for how long it’ll take you to learn a new system, including what the process looks like and how it’ll help you adjust along the way.

Outsourcing has the power to transform the way your team works. Instead of juggling tasks like responding to online reviews, updating your website and setting keywords on your digital ads, you’ll be able to focus on your customers and provide five-star, review-worthy experience. Partnering with a marketing provider will take the guesswork out of what is and isn’t working for your self-storage business. It’ll also provide you with clear analytics and current information on what's attracting future renters to your property, so you can replicate this success.

With nearly eight years of experience in the account management and customer success field, Adam Mackie has helped organizations improve their cross-departmental alignment to create a more customer-centric approach across the business. As the vice president of customer success at G5, Adam drives the operational efficiency and effectiveness of the sales and account management organization to ensure that self-storage operators utilize the full potential of the company’s products and services to meet their business objectives. For more information about outsourcing your marketing, call 800.554.1965.

Self-Storage Roof Design: New Factors That Drive Decision-Making

Article-Self-Storage Roof Design: New Factors That Drive Decision-Making

As the self-storage industry has grown into a leading real estate sector, so has facility design evolved. We’ve moved on from single-story barn- or shed-style buildings to multi-story structures with complex features. Often, facilities are designed to blend with surrounding architecture. Where they were previously “skinned” with metal, they now feature brick, EIFS (exterior insulation and finish systems), insulated metal panels and a variety of other finishes.

It isn’t surprising that these more sophisticated buildings require different roofing systems. Not long ago, the only question a developer really had to consider was whether to go with a screw-down roof to save money or a standing-seam model to greatly increase lifespan. Today, there are a multitude of factors that drive decision-making around roof systems.

Zoning Impact

Local zoning requirements play a significant role in roof design. In many places, codes are stringent and specify how a building is expected to fit aesthetically with surrounding properties. Compliance often requires building a four-sided parapet wall above the roof line and around the perimeter of the building.

This poses a problem for metal roofs because the design isn’t a good match for an internal drainage system. It’s difficult to build and can become a nightmare if roof maintenance is neglected. In snow-prone regions, it can be an even bigger concern because the internal gutter is exposed to drift, which is a buildup of windblown snow. That can cause structural concerns below the roof, as it exposes the building to potential water intrusion as the snow melts.

Single-ply roof systems with more flexible drainage methods have gained traction with self-storage developers, particularly when a parapet is required. One solution is to strategically place drains evenly throughout the roof. This is achieved by using tapered insulation to create a slightly sloped surface, which funnels water to the drains. There’s a base layer of insulation to create the required R-value (the measure of how well building insulation prevents heat flow) and another layer of tapered insulation to create the slope.

Another, more common solution preferred by roofing contractors is to drain the roof using wall scuppers. A scupper is a simple architectural device that allows water to escape from a roof, guiding it away from the building. Essentially, you channel the water through small holes in the building’s perimeter walls, into a collector box, and then to the ground or an underground drainage system. An added benefit is this approach uses much less tapered insulation, which is more economical.

Energy-Code Influence

The biggest factor driving self-storage roof design is the ever-changing energy code. The 2012 code dictated that we move from R-19 roof insulation to R-30. The most common method for meeting that additional requirement is to install a “bag and sag” system using two layers of fiberglass batt insulation perpendicular to each other. The combined layers achieve the R-30 condition.

Revisions to the 2015 energy code added a requirement that commercial roofs use “continuous” or “liner” insulation systems. However, the compression of traditional fiberglass batt insulation resulting from the standard 5-by-10-foot grid systems used in most buildings makes meeting this condition a challenge.

To meet this code, architects often specify a single-ply roof system with two layers of rigid board insulation. The system is then installed over a metal-roof deck. This changes the structural design from metal roof over framing to a heavier gauge roof deck, ridged-board insulation and a single-ply membrane. On average, this solution is more expensive by $3 per square foot of roof area; but the cost can be higher or lower depending on roof size, region, complexity and the required R-value on the project.

The 2018 energy code is even more severe and complex, requiring that all low-slope roofs in certain climate zones have a specific SRI (solar reflective index) rating. SRI measures a roof’s ability to reject solar heat. Per the code, any commercial roof with a pitch of less than 2/12 (two inches of vertical drop for every 12 inches of horizontal distance), or 9.46 degrees of slope, must have an SRI rating if it’s within Climate Zones 1, 2 or 3 on the International Energy Conservation Code Climate Zone Map. This is most of the South and Southwest, and a good portion of California.

One way to meet the code is to install a pre-painted metal roof. Unfortunately, it’s more expensive than a standard metal roof with a traditional Galvalume finish. However, the good news is a white, single-ply thermoplastic polyolefin roof meets the SRI ratings with no additional cost.

Sullivan-Map.JPG

Rooftop Solar Panels

While the latest energy codes have become more stringent, many self-storage owners are going beyond the code to install rooftop solar panels, which provide an opportunity to be a good community citizen while reducing operating expenses and increasing profit. Photovoltaic solar energy has simple scalability and doesn’t produce pollution or greenhouse emissions.

Technological advancements and manufacturing improvements have made this alternate power source more reliable and affordable. Many states have also incorporated favorable policies and incentive programs that further reduce the cost of a solar project. Given that an array’s lifespan can be more than 25 years, the product is proving to be a valuable component for existing self-storage facilities and new builds.  The latest generation of panels and racking systems can be non-intrusively attached to metal or single-ply roofs, and installation on flat roofs with ballasted racking will allow you to maintain any existing roof warranty.

For an existing self-storage facility, there are a couple of important things to keep in mind. First, consider the useful life of the roof. A solar installation would be a bit shortsighted if the anticipated roof life doesn’t match or exceed the 25-year life expectancy of the panels. Removing and reinstalling solar to replace a worn-out roof requires a significant labor and cost. You must also consider whether your roof can bear the extra weight. Solar panels weigh two to five pounds per square foot. It’s rare that a roof can’t handle it, but you must be sure.

On a new build, the facility design should accommodate the additional load of the array and account for the installation of the necessary conduit from the electrical room to the roof. In some cases, the roof type can be leveraged to increase the production of the photovoltaic system. If you need assistance with a potential project, a solar development or management firm can help you analyze, build, install and maintain it.

Professional Guidance

The rising size and complexity of self-storage buildings coupled with stricter energy codes and opportunities to add solar efficiency have changed the way we think about self-storage roof design. There are numerous factors to consider. A trusted roofing expert should be able to guide you in making important decisions. Bringing a partner into the process during the pre-planning stage will ensure the most cost-effective, efficient roof for your current and future needs.

Andy Sullivan is president of ReRoof USA, a commercial roofing contractor that offers a full spectrum of metal and single-ply options for the replacement, recover or retrofit of all roof types. He’s worked in the commercial roofing and metal-construction industry for more than 20 years, experienced in fabrication, manufacturing, installation, estimating and management of projects of all sizes and types, including self-storage. To reach him, call 770.490.4189; email andy@reroofusa.com.

Ensure Your Next Self-Storage Development Is Built for Success With These 2021 Education Videos!

Article-Ensure Your Next Self-Storage Development Is Built for Success With These 2021 Education Videos!

Self-storage development has undergone a steep evolution in recent years thanks to land scarcity, municipal requirements and deeply competitive markets. To ensure your building strategy is on point with current trends, dive into the seminars that were recently recorded at the 2021 Inside Self-Storage World Expo. All seven sessions from the show’s Building Track are now available for pre-order in DVD format and will be released as on-demand video later this month. They are:

  • This Ain’t Your Grandpa’s Farm … Staying Relevant in Self-Storage Development
  • Don’t Bungle in This Jungle! Escaping Common Self-Storage Building Mistakes
  • Designing Healthy Self-Storage Buildings to Serve in the Pandemic and Well Beyond
  • Self-Storage Meets Retail Suburbia: Finding Success With Mixed-Use Projects
  • What Should I Build? Choosing the Best Type of Project for Your Self-Storage Development Site
  • Building Multi-Story: From Feasibility to Certificate of Occupancy
  • Here Comes the Sun: What You Need to Know About Solar and Self-Storage

You can order DVDs individually or part of a special discount package. These seminars are also included as part of two larger bundles at significant savings. The Total Solutions package includes all 42 topics recorded during the expo, while the Builder/Investor Essentials bundle includes all 14 sessions from the Building and Investing Tracks.

Pre-orders are expected to ship by Sept. 24. Visit the ISS Store for full product details. Take advantage of education you can view from the comfort of your home or office, and ensure your next self-storage project is designed with a competitive advantage!

Self-Storage REIT Life Storage Announces Executive Leadership Transition

Article-Self-Storage REIT Life Storage Announces Executive Leadership Transition

Life Storage Inc., a self-storage real estate investment trust and management company, announced executive-leadership changes that’ll be effective Dec. 31. Chief operating officer Edward Killeen will retire. David Dodman, senior vice president of strategic planning and investor relations, will succeed him, according to a press release.

Killeen has held a variety of positions with Life Storage over his 24-year tenure including executive vice president of real estate management, vice president of sales and operations, and vice president of sales and marketing. He was named to his current position in 2015.

Dodman, who joined the company in 2018, is responsible for its revenue-management strategy and team. He launched an enterprise program-management function to identify, prioritize and lead execution of key operational and strategic projects, the release stated. He’s also led its environmental, social and governance strategy and initiatives.

Prior to joining Life Storage, Dodman held roles in corporate strategy, mergers and acquisitions, and operations at First Niagara Financial Group Inc., KeyCorp and Lockheed Martin Corp. He also worked in the corporate-finance and investment-banking departments at Legg Mason and Stifel Financial Corp. Dodman earned a bachelor’s degree from Loyola University Maryland and a master’s degree from the University of Maryland.

“We thank Ed for his contribution to Life Storage’s success over the last two decades, particularly as we’ve grown to more than 1,000 owned and managed stores nationwide. As a key member of our executive team, Ed played a significant part of our company's growth and innovation,” said CEO Joe Saffire. “I am pleased to have Dave Dodman assume the role of chief operating officer. Dave’s strategy and corporate development experience, coupled with his knowledge and understanding of the self-storage industry, will further enhance our capabilities to deliver top-notch, innovative self-storage solutions to our customers.”

Based in Buffalo, N.Y., Life Storage operates more than 1,000 self-storage facilities in 34 states. Its portfolio of owned and managed facilities comprises more than 71.4 million square feet.

Source:
Business Wire, Life Storage Inc. Announces Executive Leadership Transition

Self-Storage Operator Spartan Investment Group Named to 2021 Inc. 5000 List

Article-Self-Storage Operator Spartan Investment Group Named to 2021 Inc. 5000 List

Spartan Investment Group LLC (SIG), a self-storage development, property-management and real estate firm that operates the FreeUp Storage brand, has been named to “Inc.” magazine’s list of 5,000 fastest-growing private companies for 2021. It ranked No. 166 overall and No. 5 in the Real Estate category, according to a press release.

This was the second year in a row SIG made the list. Last year, the company ranked No. 308 overall and was the eighth fastest-growing real estate firm. It’s achieved 2,543% revenue growth over the last three years, the release stated.

“It’s truly amazing to have a team that has enabled us to grow at a rate of about 800% per year over the last three years, and I don’t see us stopping anytime soon,” said Scott Lewis, CEO of SIG.

The annual Inc. 5000 list identifies the private companies with “the most proven track records,” ranked by revenue growth. Companies on the 2021 list account for $248 billion in revenue, according to inc.com.

SIG ranked just behind IT-solutions company ReMedi Health Solutions and ahead of culinary retailer Cameron Seafood Online. Work-placement firm Human Bees ranked No. 1 with 48,345 percent growth. Rounding out the top five were health-care, life-insurance, marijuana-dispensary and financial-services firms.

Founded in 2013 and based in Golden, Colo., SIG syndicates investor capital to develop real estate. The company owns 14 self-storage facilities in five states. Its interests also include luxury condos and RV parks.

Source:
Inc., Inc. 5000 2021

ISS Blog

Bench Advertising and Self-Storage: How an Old-School Approach Can Bring Plenty of New Business

Article-Bench Advertising and Self-Storage: How an Old-School Approach Can Bring Plenty of New Business

In February, my company opened its seventh self-storage location in a city with a population of about 60,000. The site is already 47% full, but June and July lease-ups were slower than expected, so I decided to take a deeper look at our customer base and re-examine our marketing strategies. While everyone is going full bore on the internet, I’d like to make an argument for a good, old-fashioned advertising approach: the bus-stop bench!

The Area

First, let me walk you through the particulars of this new property. We’re on the state line, with a river running between our city and a large metropolis. With a traffic count on our frontage of 17,000 per day, our initial plan was to draw about 50% of customers from across the river. After looking at our current tenants, though, we now know we’re pulling just 8% from over the bridge.

Part of the problem is we’re in the farthest corner of the city. It’s an older area comprised of distinct demographics. For example, there’s a high Italian and Spanish population as well as a techie/entertainment area. This is all within a two- to five-mile radius.

On the bright side, competition is limited, with most being multi-story, climate-controlled facilities. There’s more than enough market to support all locations, including ours. Unless someone finds a suitable building to convert, there’s no available ground for additional drive-up self-storage of any size.

Bus Bench Advertising.jpg

Why Bus-Stop Benches?

We’re satisfied with all of our marketing strategies for this self-storage location, including some digital options; but to gain an edge, I decided to take a look at bus-stop bench advertising. Turns out, it offers some distinct advantages:

  • It’s cost-effective. While billboards cost $500 to $3,000 per month depending on location, advertising on a bus-stop bench runs $111 to $120 per month.
  • Being at drivers’ eye level, bus-stop benches are readily visible. Just remember that sign location and placement are important as well as road speed. Though the traffic count at a location might be 16,000 per day, you might only catch the eye of half or even a quarter.
  • Bus stops are everywhere, making it easy to target specific neighborhoods.
  • They’re easy to implement. A bench sign can be up and running in two weeks on either a monthly or annual lease.
  • They offer flexibility. For example, on a one-year contract, I can have a bench sign moved to another location for only $25.

Keep in mind, you’re never going to find a direct correlation between a bench advertisement and new renters. Prospective customers will notice your sign for the first week or two, but then it just becomes part of the visual “noise” on their drive. What they don’t realize is the ad will stick in their mind. When the need for self-storage eventually arises, they’ll remember the facility name, Google it, and call.

Bench Strategies

When advertising on bus-stop benches, there are quite a few things to consider. For marketing purposes, they have little to do with those riding the bus. You’re trying to catch the eye of those passing by, so placement and visibility are key. Here are some things to think about:

  • Cross streets: You want your bench signs near places where traffic needs to slow and stop. When people in the car get bored, they’ll look around and see your advertising.
  • Hills: When drivers must go up or down hills, they’re forced to pay more attention to their surroundings, which can be good for sign visibility. On long, straight shots of road, they don’t have to concentrate as much on what’s along the street.
  • Where people live: Pick locations on popular travel routes. You want your bench signs turned toward the in- or out-flow from neighborhoods.
  • Where people go: Some of our bench signs are at strip malls, heavy intersections and even a zoo. These will probably be viewed by folks outside our immediate customer zone; but if nearby competitors are full, the signage will still get their attention.
  • Bench angle: You can sometimes adjust the angle of the bench to be seen by more motorists. For example, we have a sign on a four-way corner in front of a Subway sandwich shop that can be seen from three directions. With a speed limit of 35 miles per hour, this bench gets good impressions.
  • Distance from intersection: Even a desirable intersection can have visibility challenges. The further a bench is from the intersection, the less it’s likely to be viewed.
  • Visuals: Keep your signage simple. The more detailed you get, the less likely your message will be communicated in the short time a person sees it. One of our benches, which is just down the street from our facility, just has a directional arrow pointing toward the property. Another promotes a discount for first responders.
  • Proximity to competitors. Take advantage of real estate near your competition. Four of our new bench signs are directly in front of competing facilities, while a fifth is a block away from another.

When I first set out to research bus-stop signage, I underestimated the complexities. Much like running a self-storage business, it seems simple on the surface. Now that I’ve invested in some placements, I realize the strategies you can deploy are a lot like playing chess. It’s great fun!

Henry Clark is owner of Clark Storage LLC, which operates seven self-storage facilities in Iowa and one in Nebraska. The family-run business includes Clark’s wife, Sandy, and son, Ryan. To reach him, call 402.618.6595.